The wonderful and amazing thing about cannabis is that it’s so much more complicated than we could have imagined even four short years ago. Back then, the cannabinoid THC seemed like it was the star of the plant. High THC products flew off the shelf largely because we believed THC percentage had the most significant impact on the high customers experienced.

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Licensed cannabis retailers may only sell lab-tested products approved by certified analytical institutions whose job it is to ensure that marijuana is both effective and safe. When you pick up a prescription drug at the pharmacy, you know that it has been tested (and tested again) before it has been delivered to your local drugstore. It’s the same with cannabis.

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First let’s answer the question, what is flavor? Most of us know that flavor is determined not by taste alone, but by the combined senses of both taste and smell. So, if you love wine or cigars or fresh pastries, you’ll probably sniff them before you consume them. Discerning wine connoisseurs will stick their nose deep into their glass, close their eyes, and gently inhale. Do they smell fruit? Vanilla? Is there a hint of chocolate? What about toast or wood or even grass?

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